About Wayo

Wayo is an AI-powered platform that helps companies turn any idea into a real physical product. From branded merch to fully custom goods, Wayo connects businesses directly to top global factories, cutting out the middleman to deliver fully custom products at 30–50% lower cost, with global shipping and end-to-end logistics handled.

The Challenge

Before SendtoWin, Wayo had tried it all. They ran their own outbound through Instantly and Clay, hired a well-regarded Clay expert agency, and sent pre-conference email blasts, all with the same result: near-zero response rates and low-quality leads from companies too small to buy. The core problem was deliverability. Emails weren't landing in the main inbox. Words like "swag" and "promotion" were triggering spam filters. Response rates hovered around 0.1%, and the leads that did come through were underfunded startups with no real buying potential. By the time they found SendtoWin, Julia and her team had essentially written off cold email as a channel.

SendtoWin's Solution

SendtoWin rebuilt Wayo's outbound from the ground up, starting with what had been breaking it all along: deliverability. SendtoWin ensured Wayo's emails were actually reaching inboxes.

Beyond deliverability, the partnership included:

• AI-powered lead sourcing to pull high-quality prospect lists, including both exhibitors and attendees from conference and event data

• ICP-driven targeting to reach mid-market and enterprise brands Wayo had never previously been able to crack

• Messaging and copy handled end-to-end, with no need for Wayo to manage it themselves

• Real-time collaboration via a shared Slack channel with proactive updates, screenshots of responses, and full visibility into campaign performance

The Results

The results came fast, faster than Wayo expected

• 5x business growth in just 6 months through leads generated by Sendto

• 35 responses within the first week alone

• 10 booked calls and 2 orders in motion within days of launch

• Responses from mid-market and enterprise brands including Google Ventures, Goli, Intouch, Whatnot, ContentSquare, ScaleAI, Monday Swimwear, IdealLiving, Numeral, Saalt and segments Wayo had never successfully reached before

• High-quality event list targeting generating responses from both exhibitors and attendees, a first for Wayo

Conclusion

What started as a last attempt to make cold outreach work became a major growth channel for Wayo. After struggling with near zero response rates and nearly giving up on outbound altogether, Wayo saw results within the first week of working with SendtoWin. Six months later, the leads generated through the partnership have helped them 5x their business.

Since partnering with SendtoWin six months ago, we’ve 5x’d our business through the leads they’ve generated for us.

– Julia Xu, Co-founder & CEO at Wayo