About GrowthSync

GrowthSync helps brands turn social media impressions into revenue and customer intelligence. Its platform connects channels including Instagram and TikTok with ecommerce and marketing platforms, giving brands greater visibility into how social engagement translates into business outcomes.

The Challenge

Before SendtoWin, GrowthSync relied heavily on manual LinkedIn outreach, occasional emails, events, and the founders’ personal networks to reach potential customers. Events were particularly valuable, but unpredictable. GrowthSync could attend the right conference and still meet someone from the right company but in the wrong role, or miss target brands entirely. The team needed a more intentional way to turn conferences and travel into opportunities with the exact ecommerce operators they wanted to meet.

SendtoWin's Solution

SendtoWin built an outbound strategy combining ongoing ICP outreach with targeted campaigns around GrowthSync’s event calendar.

The approach included:

• Identifying relevant ecommerce brands and operators in each city

• Launching outreach ahead of conferences to create conversations before GrowthSync arrived

• Inviting target accounts to intimate dinners, happy hours, and operator gatherings

• Running multiple event campaigns alongside always on ICP outreach

• Using AI powered personalization, social audits, and brand specific insights to make outreach more relevant

• Continuously refining GrowthSync’s ICP and doubling down on campaigns that performed best

Instead of leaving conference networking to chance, GrowthSync could proactively build the room it wanted to be in.

The Results

• 85+ leads generated in the last 2 months

• 14 different brand operators brought together at a recent New York event

• Approximately 16 to 18 total attendees at the gathering, creating a highly concentrated room of GrowthSync’s ICP

• Engagement with recognizable brands including SKIMS, Pfizer, Tiktok, alongside ecommerce brands across beauty, wellness, food, fashion, and consumer products

• Expanded event reach beyond conference attendees by targeting relevant operators throughout each host city

• Built a repeatable strategy for turning conferences into targeted in person customer acquisition opportunities

• Reduced the manual outbound burden on GrowthSync’s founders while creating a more scalable acquisition motion

Conclusion

With SendtoWin, GrowthSync has turned outbound and events into one connected GTM motion. 85+ leads have created a growing pipeline of target accounts, while event specific campaigns give the team a way to turn those digital conversations into valuable relationships in person. The result is a repeatable strategy that combines scalable outbound with the relationship building power of face to face interaction.

With SendtoWin, we’re able to be much more targeted about who we reach whenever we’re hosting or attending an event, making sure the right brands are in the room. It’s been a night-and-day difference from how we used to do event outreach.

– Roderick Henley II, Co-Founder at GrowthSync