Surf x SendtoWin

About Surf

Surf is a all-in-one data and rewards platform that empowers brands to effortlessly collect valuable first-party data, extract key insights, and compensate users all while spending less.

Surf's Challenge

• Lacked the time and resources to discover additional buyers of their data and rewards platform outside their primary persona.

• It was hard to prioritize personalized outreach along with other internal responsibilities

• The sales team was having a hard time generating a consistent qualified pipeline

• Lead generation was getting stale, and they didn’t have a clear understanding of the right ICP

• Limited to sending fewer than 50 daily emails without going to spam

SendtoWin's Solution

SendtoWin’s cold email campaigns continue to deliver Surf with the most relevant and high-quality leads directly to their inbox, saving them time, helping them discover new personas, and allowing them to focus on growing the business.

• Improve the caliber of meetings and contracts

• Uncover new go-to-market opportunities via ongoing outreach

• Ability to send 750+ daily emails with 99.5% main inbox (vs spam)

• Real-time campaign analytics and slack support from the team

SendtoWin's Impact

• 32.5% Increased MRR

• 115+ Leads generated

• 55+ Meetings booked

• Shaped new product road map & overall company direction

SendtoWin is the best lead gen service we have used. We appreciate that the team is incredibly receptive to feedback and very active in communicating with us on what's working and what isn't.

— Swish Goswami, CEO at Surf