Rynse x SendtoWin

About Rynse

Rynse is an expense management platform for government and enterprise fleets to handle their auto care spend.

Rynse's Challenge

• Achieved early product-market fit, but found it difficult to generate consistent meetings and demos to hit pipeline goals.

• Current cold outreach messaging was not converting to meetings.

• Manual and time-consuming outreach process with inconsistent follow-up schedules.

• Not enough tech infrastructure to expand beyond ~50 daily emails.

• Lack of analytics and insights on how cold email campaigns were performing.

SendtoWin's Solution

SendtoWin’s cold email campaigns continue to deliver Rynse with the most relevant and high-quality leads, saving them time and allowing them to focus on closing deals and growing their business.

• Increase number of meetings and qualified pipeline to direct buyers and decision-makers.

• Ability to send 500+ daily emails with 99.5% main inbox rate (vs spam).

• Assist in discovering new potential customer profiles.

• Continuously refine marketing copy and persona segmentation.

• Real-time campaign analytics (via online portal) and Slack support.

SendtoWin's Impact

• $11M Pipeline Generated

• +35% Response Rate

• 110+ Total Leads

• 3 Contracts Signed from Leads

Thanks to SendtoWin, we have a full pipeline and are able to go into future fundraising rounds more confidently. Working with them has been the best decision ever in the GTM/Sales space.

— Roland Lau, Co-Founder at Rynse