BlueCargo x SendtoWin
SendtoWin Boosts BlueCargo's TMP In-Person Conference Meetings by 5x
About BlueCargo
BlueCargo is a logistics optimization platform leveraging advanced technology to streamline supply chain operations globally. Their innovative solutions enhance efficiency and reduce costs for businesses, empowering informed decision-making.
BlueCargo's Challenge
BlueCargo spends a lot of money going to B2B conferences, so it was important to maximize their ROI with the resources they have.
Fewer meetings have an impact on ROI.
Faced challenges in efficiently managing time for lead follow-ups with traditional cold-calling methods.
Absence of a comprehensive ICP list, BlueCargo faced difficulty accessing crucial data to target high-potential leads effectively.
SendtoWin's Solution
SendtoWin’s cold email campaigns continue to deliver BlueCargo with the most relevant and high-quality leads directly to their inbox, saving them time, helping them discover new opportunities and allowing them to focus on growing the business.
SendtoWin's intervention achieved a 5x increase in meetings booked (from 50 to over 200), resulting in maximized ROI.
Amplified meeting volume and qualified pipeline by targeting direct buyers and key decision-makers.
SendtoWin Account Managers’ responsiveness and openness to new ideas.
Leveraged regulatory changes, such as the FMC's fee redistribution, to fine-tune email content for cargo owners, promptly updating messaging through SendtoWin's platform for immediate lead generation.
The results
200+ Meetings booked for the TMP Conference
10.8% Reply rate
Before our biggest conference of the year, SendtoWin has absolutely flooded us with amazing leads, to the point where I can hardly keep up!
— Sam Sposato, AE at BlueCargo