About SoulCycle
SoulCycle is the original feel-good boutique fitness studio. Founded in 2006, it has grown to 60+ studios across the U.S. and U.K., serving 300,000+ riders with its signature mind–body–soul experience. More than just cardio, SoulCycle offers a reset - bringing people together through candlelit rooms, music-driven rides, and a powerful sense of community.
The Challenge
Before SendtoWin, SoulCycle’s corporate partnerships relied almost entirely on inbound.
Brand awareness was strong, but outbound was minimal.
One manager was juggling inbound requests, repeat business, and the entire outbound strategy.
Attempts to build outbound internally proved difficult to scale.
The Solution
SoulCycle partnered with SendtoWin to launch scalable, targeted outbound campaigns - reaching companies that may not have considered or known about SoulCycle group rides.
The Results
The impact was immediate:
40 Sales Qualified Leads in the first month, including brands like Google, Skims, Checkout.com, Rocket Lawyer, Alvarez & Marsal, Qatalyst, BCG, Weil, and Auberge Resorts
Broader reach: connected with both global enterprises and small startups.
High response rates: companies resonated with SoulCycle’s offering.
New opportunities: booked corporate rides with firms that had never engaged before.
Validation: campaigns proved demand across company sizes, removing guesswork.
Conclusion
With SendtoWin, SoulCycle transformed corporate partnerships from an inbound-only channel into a scalable outbound engine. By pairing SoulCycle’s iconic brand with SendtoWin’s lead-gen expertise, the team unlocked new opportunities, validated new markets, and built momentum that will fuel future growth.
