Shout About Us x SendtoWin

Shout About Us unlocks 92+ new opportunities after refining their ICP with SendtoWin

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After testing nearly a dozen lead-gen tools and agencies, Shout About Us finally found a partner that could truly move the needle. By partnering with SendtoWin, the team refined their ICP, revamped their outbound messaging, and introduced AI-powered personalization that showcased their platform’s value in every email. Within weeks, Shout About Us went from underperforming campaigns to 5–10 qualified opportunities per week, and ultimately 92+ new opportunities generated. Beyond results, the collaboration reshaped their positioning and gave them a deeper understanding of their market and message.

About Shout About Us

Shout About Us is a review management platform built for local businesses, helping them manage and respond to reviews across Google, Yelp, Facebook, and TripAdvisor. Shout About Us empowers local brands to improve reputation, boost visibility, and respond to customer feedback at scale.

Shout About Us' Challenge

Before partnering with SendtoWin, Shout About Us had worked with nearly a dozen lead generation vendors — but none moved the needle. The internal SDR team was strong but bandwidth-limited.

Campaigns were inconsistent and lacked strategic direction.
Messaging wasn’t resonating with their ideal customer profile (ICP).

SendtoWin's Solution

SendtoWin partnered with Shout About Us to overhaul their outbound motion. Dialing in the ICP, refining copy, and leveraging AI-driven personalization to reach the right businesses with the right message.

Pivoted fast. When early outreach underperformed, they re-targeted and rewrote messaging within two weeks.
Launched hyper-personalized AI campaigns. Each email included a custom, AI-generated response to a real review, showcasing Shout About Us’ product in action.
Integrated seamlessly. Weekly strategy calls, Slack collaboration, and instant text alerts kept communication tight.

The Results

Refining their ICP with SendtoWin transformed more than just outbound. It reshaped how Shout About Us positions itself in the market.

92+ new opportunities generated since launch.
Sharper positioning and clearer messaging aligned with the right segments.
AI-powered personalization driving stronger response rates and engagement.
Exceptional communication and speed — from idea to execution in days.

Conclusion

After testing countless sales tools and agencies, Shout About Us finally found a partner that truly delivered. With SendtoWin, they didn’t just scale outbound — they redefined their positioning, learned more about their audience, and built a repeatable growth engine powered by data, AI, and collaboration.

We’d worked with almost a dozen lead-gen partners. SendtoWin stood out immediately — the founders’ experience at Google and Databricks made it clear we’d found a true strategic partner, not just another vendor.
— Cobi Emery, Head of Growth at Shout About Us

Outbound Email

Reputation Management | SaaS

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