About Ned

Ned's white-label platform empowers lenders by providing visibility into cash flow throughout the lending lifecycle. Ned enables lenders to confidently extend financing to businesses lacking traditional credit or collateral. Their innovative platform supports customized capital products and a seamless experience from application through servicing.

Ned's Challenge

Ned's founder managed all aspects of lead generation and outreach independently, which included spending excessive time on list building and creating campaigns.

• With a need for strong early customer engagement and no efficient infrastructure in place, the founders required assistance in crafting compelling messaging that resonated with their target market.

• The initial strategy was heavily product-oriented, leaving little room for crucial customer interactions that could validate product-market fit.

• The founder's extensive involvement in lead generation hindered their ability to focus on closing deals and attending networking events.

SendtoWin's Solution

SendtoWin provided critical support in refining Ned's messaging and outreach strategy, which was essential for achieving product-market fit and successful fundraising.

• SendtoWin provided Ned with the first cohesive data to conduct exercises that clearly validated their ICP and helped them achieve product-market fit.

• SendtoWin helped Ned craft targeted messaging that clearly articulated their value proposition, allowing them to engage more potential customers.

• By implementing automated outreach processes, SendtoWin freed up the founders’ time, enabling them to focus on building relationships and closing deals.

• SendtoWin boosted Ned’s leads at events (such as the OFN conference).

The Results

• 13.89% SQL Conversion rate per month

• 5.2% Reply rate

• 9 Months since the engagement started

  
  

Working with SendtoWin was a turning point for us, especially during our pre-seed phase. They helped us identify our ICP, which was crucial in shaping our GTM and raising our $4.2M seed round.

— David Silverstein, Founder & CEO at Ned