About Menlo Ventures

Menlo Ventures is a top-tier Silicon Valley venture capital firm with over 45 years of history, $5B+ under management, and a track record of backing industry-defining companies like Roku, Uber, Siri, Warby Parker, Chime, and Carta from early to growth stages across consumer, enterprise, and frontier tech.

Campaign Overview

Menlo Ventures partnered with SendtoWin to execute a targeted LinkedIn outreach campaign focused on expanding their professional network and driving meaningful engagement and potential investment opportunities with high-potential prospects for their entrepreneurship programs and fellowships such as Menlo Labs.

Approach

SendtoWin optimized and iterated on the outreach copy using a data-driven approach. This continual refinement ensured the campaign delivered a sustainable and scalable pipeline. They also used tactics to identify high-profile founders and reach them at the most relevant time.

The Results

• Invite acceptance rate exceeded 55%, driven by SendtoWin’s precise targeting and access to high-quality ICP contact lists.

• Message response rate surpassed 79%, a result of SendtoWin’s expertly crafted messaging that delivered clear, relevant value to prospects.

• Substantial growth in profile views and follows further accelerated relationship building and sustained engagement beyond initial outreach.

Conclusion

Through SendtoWin’s data-centric optimization and iterative copy refinement, Menlo Ventures has been achieving exceptional growth in LinkedIn outreach.

Working with SendtoWin has been game-changing. They lifted the weight of outbound prospecting off our shoulders, letting our team focus on what we do best. They deliver a steady stream of precisely targeted, high-quality ICP opportunities via LinkedIn that have accelerated and scaled our founder pipeline.

— Michelle, Head of Strategy & Ops at Menlo Ventures