About Mate Fertility

Mate Fertility partners with experienced ObGyn surgeons to provide expert and affordable fertility care with the oversight of board-certified reproductive endocrinologists and PhD lab directors.

Mate Fertility's Challenge

• There was so much friction in trying to get to the right contact.

• The sales cycle was very long: typically getting in contact with the right person takes a series of phone calls (3–4 over many months) and is not efficient when trying to scale rapidly.

• There was less than a 0.5% conversion rate.

• The shortest cold lead took over 12 months to close.

SendtoWin's Solution

SendtoWin’s process continues to deliver Mate Fertility with the most relevant and high-quality leads directly to their inbox, saving them time and allowing them to focus on growing the business.

• Produce higher-quality meetings and contracts

• Constantly iterate on copy and ICP

• Enable leads in and out of the funnel quickly

• Help identify new target personas

• Constant organization, communication, and reports

The results

• $945M Pipeline Generated

• $30M Net Revenue

• 4 Months Average Lead Time

• 120+ Total Leads

We closed $30M of net revenue in under 6 months thanks to SendtoWin’s outreach. They are the best in the business.

— Traci Keen, CEO at Mate Fertility