About Waring
Waring is one of five major divisions within Conair, focused on commercial food equipment and light-duty appliances used by restaurants, chains, and food service operators. The brand is best known for its high-performance blenders but offers a broad portfolio across food preparation and commercial kitchen equipment.
The Challenge
Before partnering with SendtoWin, Waring had no outbound motion.
No direct way to ensure Waring’s full product portfolio was being communicated
Limited visibility into end-user demand
Highly traditional industry with long sales cycles and risk-averse buyers
Waring was “trusting and hoping” that dealers were doing the selling for them, with little control over messaging, targeting, or pipeline creation.
SendtoWin's Solution
The Solution
SendtoWin introduced a modern outbound strategy tailored to a legacy industry. SendtoWin helped Waring adopt an approach rarely used in commercial equipment sales, direct outbound to operators, chains, and food service groups.
AI-powered targeting
Using AI agents, SendtoWin:
Scraped menus to identify operators offering smoothies
Targeted businesses using competitor equipment
Built ICP-driven messaging around specific product use cases (e.g. the Waring Ellipse blender)
This level of targeting would have taken Waring months to execute internally.
The Results
Went from zero outbound activity to hundreds of sourced opportunities in 90 days
Averaging 20+ qualified opportunities per week
High-value brand engagement, including an in-person meeting with Erewhon and responses from one of the largest smoothie chains in the U.S.
Pipeline diversified across national chains, regional restaurant groups, catering companies, and food service operators
Surfaced cross-sell opportunities as customers using Waring blenders discovered additional products like food processors
Significantly increased brand awareness, educating both new and existing customers on Waring’s full product portfolio, sustainability efforts, and broader brand story
Why it Matters
Enabled Waring to take control of demand generation while preserving dealer relationships
Created a repeatable outbound engine in a traditionally inbound-only industry
Sparked internal interest across other Conair brands to explore outbound in 2026
Conclusion
SendtoWin helped Waring, a brand within the Conair portfolio, take control of its outbound strategy. By combining AI-driven targeting, thoughtful messaging, and a modern outbound playbook, Waring unlocked brand awareness, pipeline diversification, and hundreds of new opportunities in an industry where outbound simply “isn’t done.”
Trust this team. They know what they’re doing, they’re incredibly receptive to feedback, and they uncover opportunities you didn’t know were out there.
– Dave Phillips VP Sales for Waring at Conair
