About CNaught

CNaught simplifies the process of buying carbon credits, helping companies take real climate action without the hassle. Their platform allows businesses to quickly purchase a portfolio of science-backed carbon credits, offering support for calculating offset needs and provide an API for seamless integration into any product.

CNaught's Challenge

CNaught struggled to identify the right decision-makers in their target market and faced poor email deliverability, leading to limited engagement and slow pipeline growth.

• Their previous lead generation efforts lacked the precision needed to reach companies with early-stage sustainability goals.

• Low email deliverability, impacting engagement and lead generation.

• Slow pipeline growth, with just 0-1 Sales Qualified Leads (SQLs) per month.

• Spending time and money going to conferences/events with little ROI.

SendtoWin's Solution

SendtoWin helped CNaught boost email deliverability and optimize outreach, leading to better response rates and a more targeted pipeline. By focusing on events-centered campaigns and refining the ICP, SendtoWin increased engagement with qualified leads and sped up execution.

• By refining CNaught’s ICP, SendtoWin enabled a more precise outreach, targeting decision-makers.

• Greater efficiency in outreach efforts, saving time and resources.

• 3+ Sales Qualified Leads per month.

• Launched 4 event-focused campaigns with 72 leads.

• SendtoWin’s optimized outreach approach led to a dramatic rise in email engagement, significantly expanding the pool of potential leads by a 7x increase in email response rate.

SendtoWin has been a game-changer for us. Their deliverability improvements and targeting have boosted our pipeline with more leads and better engagement than we were able to achieve before.

— Steve Siger, Co-Founder at CNaught