About BlueCargo

BlueCargo is a logistics optimization platform leveraging advanced technology to streamline supply chain operations globally. Their innovative solutions enhance efficiency and reduce costs for businesses, empowering informed decision-making.

BlueCargo's Challenge

BlueCargo spends a lot of money going to B2B conferences, so it was important to maximize their ROI with the resources they have.

• Fewer meetings have an impact on ROI.

• Faced challenges in efficiently managing time for lead follow-ups with traditional cold-calling methods.

• Absence of a comprehensive ICP list, BlueCargo faced difficulty accessing crucial data to target high-potential leads effectively.

SendtoWin's Solution

SendtoWin’s cold email campaigns continue to deliver BlueCargo with the most relevant and high-quality leads directly to their inbox, saving them time, helping them discover new opportunities and allowing them to focus on growing the business.

• SendtoWin's intervention achieved a 5x increase in meetings booked (from 50 to over 200), resulting in maximized ROI.

• Amplified meeting volume and qualified pipeline by targeting direct buyers and key decision-makers.

• SendtoWin Account Managers’ responsiveness and openness to new ideas.

• Leveraged regulatory changes, such as the FMC's fee redistribution, to fine-tune email content for cargo owners, promptly updating messaging through SendtoWin's platform for immediate lead generation.

The results

• 200+ Meetings booked for the TMP Conference

• 10.8% Reply rate

Before our biggest conference of the year, SendtoWin has absolutely flooded us with amazing leads, to the point where I can hardly keep up!

— Sam Sposato, AE at BlueCargo